horst rechelbacher

  • Beauty According to Horst

    Gandhi imparted the now famous quote, “Be the change you wish to see in the world,” and Horst Rechelbacher is taking him quite seriously.

    He is the founder of monster corporation Aveda and, now, the USDA certified organic Intelligent Nutrients line, which boasts products comprised of the latest in plant-based health and beauty technology.

    Founder of Aveda discusses the future of the beauty industry
    By Cara Lucas