greenwashing

  • Faux Naturale?

    The green revolution has hit the beauty aisle: Sales of natural and organic skincare topped $600 million in 2008, according to market research firm Mintel. Now many mainstream cosmetic companies want a piece of the green pie—and several have begun to dig in.

    As Big Beauty goes green, here’s how to tell who’s really cleaning up their act.
    By Elizabeth Marglin