Weight Watchers Proclaims 2012 'The Year to Believe'
A reason to believe in tough times—it's something millions of Americans yearn for right now. A flash of optimism that can ignite confidence, the will to persevere, a new idea, a fresh outlook and, just maybe, the inspiration to transform a whole life.
Weight Watchers International, Inc. has always been about just that, a deep faith in people's capacity to change and to take control of their health. Next year, Weight Watchers takes that commitment to a new level by proclaiming 2012 "The Year to Believe"— a call to reach into ourselves with revitalized energy and confidence, taking both fresh pride in our individuality and drawing on the strength of a shared journey, including encouragement from successful people who've been there before. It is going to be an emotional campaign, led by Academy Award-winning actress and Grammy Award-winning singer Jennifer Hudson, as well as by continuing our partnership with Dr. Oz's "Transformation Nation: Million Dollar You."
"By declaring 2012 'The Year to Believe' we're sounding a rallying cry to help people across the country turn their dreams into reality," said Cheryl Callan, Chief Marketing Officer for Weight Watchers. "Weight Watchers is going to surround people with inspirational messages beginning in the holiday season and then continuing throughout the coming year. At a time when many of us aren't feeling particularly optimistic, we want to express our passionate belief in people and the power in all of us to change for the better. We see it happen every day. That's what we're all about, and what 'The Year to Believe' will be all about."
From the PointsPlus 2012 program, with enhancements including more customized options that make it easier to get started and stay successful, and new mobile and online tools, including, iPhone, iPad and Android apps, Weight Watchers is committed to helping people sustainably lose weight while adopting a healthy lifestyle, unlike other weight loss programs that require people to eat processed food. More than 60 publications and presentations over the past 15 years have demonstrated the efficacy of the Weight Watchers approach to weight loss, and Weight Watches was ranked by US News and World Report as the number-one best plan for weight loss.