Vegetable Leader Continues to Whip Up Good Luck Food Awareness for a Cause

Allens, Inc. "Share Your Luck" Campaign To Benefit Winner & The Ocean Conservancy

Allens, Inc., a national leader in canned and frozen vegetables since 1926, continues the "Share Your Luck" Sweepstakes benefiting Ocean Conservancy and one lucky winner. The campaign, designed to bring awareness to traditional "good luck" food, their nutritional benefits and National Nutrition Month in March will reward one lucky consumer with a $2500 cash prize and also donate $1500 to Ocean Conservancy in an effort to protect our oceans and improve our lives.

"Ocean Conservancy is a non-profit advocacy group that promotes healthy and diverse ocean ecosystems. In that the traditional south believes in the value of good luck food, the tie in between the south, the oceans and National Nutrition Month seemed very logical to all of us at Allens," shares David Brown, Vice President of Retail Sales, Allens, Inc. "The ‘Share Your Luck’ sweepstakes also helps us to remind our consumers that we remain dedicated to helping our community, the areas where our loyal consumers live and the environment overall."

The practice of eating "good luck" foods is commonly observed throughout the South and around the country as a fun superstition. Traditions vary from culture to culture, but there are striking similarities in what's consumed throughout the United States. Specifically, the blackeyed peas are thought to bring prosperity, especially when served with collard greens and other greens variations –which are thought to bring wealth and money. National Nutrition Month puts a relevant slant on vegetables and the campaign, encouraging families to eat better, eat as a family and to hopefully gain some good luck along the way.

Consumers can enter online at, and now through March 31.