Trick or Treat… or Toothbrush?

Kids trade candy for better oral hygiene.

A little bit of Halloween candy can go a long way towards satisfying kids' cravings for sweet treats. But a lot paves the way for tooth decay. That's why dentists participating in the 8th annual Halloween Candy Buy Back Program are asking kids to drop in on November 1 and donate what can quickly become too much of a good thing to a great cause.

Through the program, children who bring unopened candy to local dental offices the day after Halloween will receive prizes like the popular FireFly® toothbrush, featuring a light-up timer that promotes thorough brushing and good oral care habits for life.  The candy is then sent through Operation Gratitude as part of holiday care packages to troops serving overseas.  It's a win-win situation that rewards kids with healthier smiles and lets them show appreciation to America's service men and women.

"Kids can still enjoy the fun of trick-or-treating, without overconsumption of sweet treats," says Dr. Chris Kammer, the Wisconsin dentist who founded the Halloween Candy Buy Back Program.  "They love the colorful, glowing FireFly toothbrushes they get in return for the candy they donate, and they are thrilled to help send a little piece of home to our soldiers far away."

To find participating dentists in your area, please visit  Dentists who would like to purchase FireFly at the discounted Halloween rate, please visit  To learn more about Operation Gratitude, please visit