Transform Your Body and Your Life in 2013

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January 2 marked the official start of the Chris Powell 12-Week Bod-e Challenge, a wellness and weight loss contest spearheaded by Chris Powell, TV Celebrity Transformation Specialist, best-selling author and Vemma Bod-e Spokesperson. Vemma Nutrition Company will be awarding four grand prize packages and four runner-up prizes to the winning contestants.

Each grand prize package for the Individual Women's, Individual Men's and Couple's categories includes a $5,000 cruise vacation, makeover retreat, shopping spree with a personal stylist, plus $1,000 in cash. Runner-up prizes for the same categories include makeover retreats, photo shoots, cash prizes and shopping sprees. The Team category prizes include Apple iPads and cash prizes.

"Let today be the first day of a whole new you. Make the commitment to join my challenge! You can use the free Vemma Bod-e personal trainer app to track your progress, get diet tips from Heidi and me, access recipes, and even determine healthy fast-food options. With the app, we'll make your transformation fast, easy and fun. In just three months, you can reach amazing goals," said Chris Powell, TV Celebrity Transformation Specialist and Vemma Bod-e Spokesperson.

The challenge runs through March 25, 2013. Chris and Heidi Powell will judge challenge participants in four different categories (Individual Women's, Individual Men's, Couples and Teams) and will determine the winners. Winners will be announced at Vemma's annual convention in Las Vegas the first weekend in April. Chris and Heidi Powell are expected to present the awards with Vemma Founder and CEO BK Boreyko, in front of a live audience of 5,000.

"You give us 12 weeks, and we'll give you a whole new you. The Chris Powell 12-Week Bod-e Challenge is a simple and powerful way to take charge of your health. With the free, award-winning Vemma Bod-e app, it's almost like Chris and Heidi Powell have moved in with you to coach you through the program step-by-step, day-by-day. For extra motivation, you'll also get a chance to win amazing prize packages," said Vemma Founder and CEO BK Boreyko.

Available for iPhone and Android, the Vemma Bod-e app sends users six daily messages about what and when to eat, exercise advice, along with daily video messages from Chris and Heidi Powell . It also includes recipes and a weight-loss tracker tool, as well as fast-food eating options from the 20 most popular fast-food chains.

This is the third Challenge held by Vemma Nutrition Company, but the first to incorporate the Chris Powell Bod-e Shake, a healthy, high-protein meal replacement designed by Chris and Heidi Powell. The Chris Powell Bod-e Shake was released November 26, resulting in record sales.