Sexy Hair Cuts For A Cause With National Cut-A-Thon

Hundreds of salons participate in second annual charity event to benefit breast cancer awareness
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More than 350 salons will band together in solidarity on Tuesday, October 22, for the second annual Caring is Sexy Cut-A-Thon, a marathon styling event organized by hair care brand Sexy Hair in support of Breast Cancer Awareness Month. Sexy Hair will donate 100% of the proceeds from each Cut-A-Thon appointment to Look Good … Feel Better, a nonprofit organization that helps hundreds of thousands of women who are undergoing cancer cope with the devastating appearance-related side effects of treatment since the program began.

Last year, the first ever Caring is Sexy Cut-A-Thon raised more than $115,000 for Look Good … Feel Better in just one day, thanks to the compassionate participation from salons across the US. This year, salons and stylists will continue their commitment and encourage people everywhere to help Sexy Hair surpass last year’s sizable donation by making an appointment for a haircut on Tuesday, October 22. A percentage of proceeds from each haircut will benefit the cause.

“After the widespread success of last year’s Cut-A-Thon, we continue to be extremely proud that our salons and stylists have come together yet again to pay it forward on October 22,” said Karl Heinz Pitsch, President and CEO of Sexy Hair. “Unfortunately, too many families are touched by the effects of cancer in this country. Sexy Hair is known for its creativity and celebration of individuality—we also value community and it is our hope to show just how sexy caring can be.”

Sexy Hair has been a partner of Look Good … Feel Better since 2009, raising close to half of a million dollars for the cause in that time. The second annual Caring is Sexy Cut-A-Thon reaffirms Sexy Hair’s relationship with Look Good … Feel Better and its commitment to the fight against breast cancer, while spreading the brand’s mission to share “sexy” confidence with others by feeling and doing good. Throughout the year and into 2014, Sexy Hair will continue its dedication to cancer awareness with additional programs and new products.

More information on the second annual “Caring is Sexy Cut-A-Thon” is available on the brand’s Facebook page,Facebook.com/SexyHair and on Twitter @SexyHair.

For a full list of participating salons and to learn more about the brand please visit sexyhaircutathon.com.