Premae for the Holiday

Allergy-free skincare store launches in London.

New ethical wellbeing brand, Premae Skincare, (pronounced Pre – may) launches its online store on Dec 1st 2011, becoming the 1st allergen-free skincare brand made in the UK.

Premae Skincare pre-launched internationally in Africa, Uganda, this October, before announcing its arrival in its hometown, London, UK. Premae Skincare prides the usage of 100 percent unrefined herbal ingredients with cruelty-Free manufacturing practices. 

Today’s skincare consumer is aware of products that carry the vegan symbol and cruelty-free bunny status, but with 2.5 billion allergy sufferers worldwide, of which is increasing by 5 percent each year (according to Allergen UK), the need for completely allergy focused products is in high demand.  The ambiguity of products labeled ‘allergy tested’ have long confused and disappointed consumers who believed allergy tested signified that the products were automatically eligible as allergy friendly, which is not always the case.

Premae Skincare is the 1st brand to make a conscious commitment to providing consumers with a stress-free, irritation-free premium formulae (hence the name Premae) products that provide allergy-friendly solutions to daily cleansing systems currently on the market. Sourcing unrefined butters from Africa and essential oils from Asia and Europe gives the consumer authentic luxury and unmatched quality.

From Dec 1st, consumers can experience the full 6 ranges of Premae Skincare with free shipping worldwide (T&C’s apply) until January 31st 2011.