Pacific Natural Foods Introduces New Soup Starters, Hearty Bisques and Holiday Favorites at Natural Products Expo West

Company celebrates 25 years of inspiring home chefs

Pacific Natural Foods, a leader in the natural and organic soup, broth and non-dairy beverage categories, is launching several new products at Natural Products Expo West, including a line of holiday side dishes. Building on the successful launch of its innovative Soup Starters line, two new varieties will be introduced at the show, alongside a collection of bisques, as the brand continues to innovate in the soup aisle.

“Consumers are looking for healthy products that save time and help them put fresh, homemade dinners on the table,” said Kevin Tisdale, director of marketing for Pacific Natural Foods. “At Pacific we’ve prided ourselves on making high quality natural and organic foods accessible to everyone for 25 years, and will continue our focus on product innovation as consumers’ needs and tastes change.”


Soup Starters Extension Reflects Cooking Trends


Pacific Natural Foods is expanding its collection of Soup Starters with the introduction of Thai Tom Yum and Tortilla soup bases. The Soup Starters line, launched last year with Vietnamese-style Pho, reflects a growing interest in “speed scratch cooking” by offering consumers shortcuts for making complex ethnic dishes at home and providing an easy way to customize restaurant favorites.


Pacific will be sampling the two USDA organic Soup Starters, Tom Yum and Tortilla, at Expo West. Both flavors are available in 32oz BPA-free aseptic carton and have a SRP of $3.49.


New Holiday Line Offers Organic Alternative to Canned Sides


Pacific will also be introducing a new line of classic holiday accompaniments, made from simple, organic recipes and the highest quality ingredients for a taste that’s just like homemade. Designed to make holiday meal prep a snap, the collection includes:


    * Pumpkin Puree, made from 100 percent organic pumpkin (16 oz., SRP $3.69)

    * Turkey Gravy, made with real organic turkey, organic crème fraiche, and slow-cooked roux (13.9 oz, SRP $2.99)

    * Whole Berry and Jellied Cranberry Sauces, a simple combination of organic cranberries, water and sugar (15.6 oz, SRP $3.99)


All products in the holiday line are packaged in BPA-free Tetra Recart cartons to ensure freshness and eliminate the “tinny” taste of cans. Available year-round, they’re scheduled to hit store shelves this summer.


Bisques Expand Hearty Soup Offerings


Continuing on the successful launch of hearty soups and chowders in 2010, Pacific Natural Foods is expanding this popular line with four new bisques. Made with only simple, pure ingredients, these rich and savory bisques make quick, delicious meals and sides.


The new USDA-certified organic bisques are available in the brand’s most popular creamy soup flavors: Hearty Tomato, Roasted Red Pepper and Tomato, Cashew Carrot Ginger and Butternut Squash. Each delivers the fresh, homemade taste that consumers have grown to prefer over cans thanks to Tetra Recart cartons. SRP is $3.29 - $3.49 for 17.6 oz cartons.


The new soup starters, bisques and holiday favorites will arrive in stores later this summer, featuring Pacific Natural Foods’ new logo and packaging, which will be rolling out across all product lines in early 2012. 


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