ORGANIC INDIA's 'Call to Shine'
ORGANIC INDIA, leading mission-driven manufacturers of herbal teas and supplements, revealed today 'Call To Shine' – an ambassador-driven campaign dedicated to conscious artist discovery. Giving back to those who have brought light to the community through personal creativity, Call to Shine will provide a stage for the artist's work to inspire on a global scale.
"Conscious artists don't often get the recognition of the mainstream—yet they are deeply inspirational to everyone who has an opportunity to interact with their work," said Heather Henning, National Sales Manager, ORGANIC INDIA. "ORGANIC INDIA has been a fan of this collective since we started producing organic teas over 15 years ago—sharing the same mindful values of living well. We are excited to bring this program to life, offering their artistry to the rest of the world."
ORGANIC INDIA's Call To Shine pays tribute to teachers, kirtan artists, DJs, designers, painters, musicians and more who motivate individuals to think beyond the social confines of society to improve the world around us. Featured ambassadors kicking off the campaign include:
- MC Yogi – Hip hop-yoga icon
- Jon Marro – Renowned solar artist
- Amir – Expressionist photographer
- Matty & Avasa Love – Husband and wife, singer-songwriter duo inspiring love and light through music
- Dynasty Electric – Psychedelic-electric dance rock band spreading world peace through conscious lyrics
- DJ Drez – Musical mixologist of kirtan, hip-hop and soulful beats
An inside look into the featured artists and a sampling of their work will be available for free download through an exclusive compilation on the Call To Shine microsite calltoshine.com after users click "like" on the fan gate. Additionally, artists will receive a monthly kit of Organic India products, promotional support of select performances or events, products or tea services to their fans and a monetary donation.