Natural Peanut Butter Making a Natural Difference


Leading natural peanut butter brands – Smucker's, Laura Scudder's and Adams – are teaming up once again to support the national parks through a $100,000 donation to the National Parks Conservation Association's (NPCA) America's Great Waters Program.  Starting December 30, natural peanut butter fans can find a 25¢-off coupon on shelf in their local stores towards the purchase of Smucker's, Laura Scudder's or Adams Natural Peanut Butter. For every coupon redeemed by March 31, 2014, the brands will donate $1 to the NPCA, up to an additional $50,000.

The brands are also encouraging consumers to Make a Natural Difference in the New Year by taking small steps in their own homes and communities that can also have a positive impact on the watersheds in and around our national parks.

Through the America's Great Waters Program, the NPCA protects the nation's delicate water ecosystems that are critical to America's national parks. From the Everglades to Olympic, Acadia to the Grand Canyon, water is central to the health of our national parks, driving regional economies and shaping land and sustaining daily life.

"The J.M. Smucker Company is proud to continue its efforts in helping to ensure our national parks can be enjoyed by families for years to come," said Maribeth Burns, Vice President, Corporate Communications, The J.M. Smucker Company. "We all can make a difference for our local and state national parks through simple changes we can make right at home. With the help of consumers who enjoy our natural peanut butter brands, we can help the NPCA make an even bigger impact."

How You Can Make a Natural Difference in the New Year

In addition to redeeming the in-store coupon, consumers are invited to visit the Smucker's, Laura Scudder's and Adams Facebook pages to find simple tips for how they can Make a Natural Difference in their homes and communities and help preserve America's national parks and the waters that surround them. Consumers can also Make a Natural Difference in the New Year by choosing food and recipes made with purely delicious ingredients. Smucker's, Laura Scudder's and Adams Natural Peanut Butters are all made from simple ingredients – just peanuts and a dash of salt. Find great recipes and more information by visiting, or and on Facebook at, and