Natrol Partners with Bikram Yoga to Introduce Vedic Mantra Ayurvedic Nutritional Supplements
Natrol, Inc., a global leader in the nutrition industry, and a premier marketer, manufacturer and distributor of nationally branded nutritional products, is partnering with Bikram Choudhury —the world renowned yoga guru who developed the unique brand of yoga known as “Bikram Yoga”—to offer a new line of ayurvedic supplements called Vedic Mantra.
Often referred to as “hot yoga”, Bikram Yoga is ideally practiced in a room heated to 105 degrees Fahrenheit, with a humidity of 40 percent. Bikram’s goal is general good health, and the alliance with Natrol, Inc. is a natural fit for both entities.
“This is an exciting venture for Natrol to affiliate with Bikram and Bikram Yoga, an institution globally recognized for its positive health influence,” says Lisa Sheppard, Natrol’s Senior Director of Marketing. “Natrol agrees with the yoga philosophy that a balanced mix of healthy natural foods and supplementation is a good step to enriching the mind and body.”
According to Bikram Choudhury, founder of Bikram Yoga, “We are very pleased to partner with such a prestigious company as Natrol to promote high-quality, unique nutritional products for the benefit and convenience of Bikram Yoga students and teachers.” He continued, “Vedic Mantra connects the ayurvedic and herbal lifestyle with the yoga practice.”
Based on the five key principles of yoga—nutrition, relaxation, breathing (pranayama), meditation and exercise (asana)—the unique Vedic Mantra line was developed to work in conjunction with the body to support the positive results of a healthy lifestyle, which yoga promotes. Each product is formulated with a unique ayurvedic blend of herbs to enhance OR maximize the benefits of the product’s nutrients.
The Vedic Mantra supplement line consists of allergen/dairy-free, vegan (VegCaps), and all products adhere to Natrol’s high-quality standards. Starting in January 2012, Vedic Mantra will be sold online and at select Bikram Yoga studios throughout North America.
The products will each retail for $14, and will be promoted through a variety of mediums including healthy lifestyle magazine and yoga conferences and competitions, including the 9th Annual 2011 Bishnu Charan Ghosh Southern California Regional Championship at the Lanterman Auditorium in La Canada Flintridge, California on December 3, 2011. Information about this event will be available from the Bikram Yoga website www.BikramYoga.com.