Natrol Energizes Sundance Film Festival
As the entertainment industry invades Park City, Utah for the Sundance Film Festival, visiting gifting suites and attending parties has become just as popular as seeing the films themselves. With so many people constantly on the go in the freezing cold, it was clear that the one product everyone needed to survive opening weekend was Natrol’s Vitamin B-12 5000mcg Fast Dissolve, which were available in the highly popular CW3PR Re:treat lounge, offering visitors a way to “Enhance Your Sundance.”
“It was exciting to see B-12 become the energizing hit of Sundance among actors, musicians, filmmakers and filmgoers alike,” states Lisa Sheppard, Sr. Director of Marketing at Natrol, Inc. “The streets of Sundance were buzzing with people not only familiar with our product’s ability to provide energy and focus, but also the convenience of taking an easily dissolvable, and tasty pill on the run.”Celebrities including Emily Blunt (“The Devil Wears Prada”), Kate Bosworth (“Superman Returns”), James Marsden (“27 Dresses”), Alison Janney (“The West Wing”), Danny Glover (“Dreamgirls”), Victoria Justice (“Victorious”), Elizabeth Olsen (“Martha Marcy May Marlene”), Liv Tyler (“The Lord of the Rings”), Lake Bell (“It’s Complicated”), Nia Vardalos (“My Big Fat Greek Wedding”), Cuba Gooding Jr. (“Red Tails”), and David Bianchi (“Filly Brown”), among many others, were all gifted Natrol goodie-bags, which also included Easy-C, Acai Berry and Melatonin, as well as MRI Performance and PROLAB supplements.
For more information, call 1.800.2.NATROL (1.800.262.8765) or visit Natrol.com.