National Survey Reveals Half Of Women Admit Skipping Breakfast Due To Time Crunch

Celebrate Better Breakfast Month in September with a Morning Meal Makeover and Photo Challenge with Almonds

Whether it’s feeling crunched for time or just not hungry, a nationwide survey revealed 50 percent of women say they’ll skip breakfast due to chaotic mornings, and more than a quarter admit to having no appetite in the a.m. hours. In conjunction with Better Breakfast Month, nationally known registered dietitian Bonnie Taub-Dix has teamed up with California Almonds to encourage Americans to change their habits. Taub-Dix is sharing quick and easy ways to make nutritious morning meals and launching a photo challenge.

“Ditching breakfast can affect your mood, weight, and well-being,” said Taub-Dix, author of Read It Before You Eat It (Plume, 2010). “Breakfast helps fill up our minds and bodies after we’ve gone without food for several hours while sleeping.”

There are simple ways to incorporate a healthy, filling breakfast into the busiest of lives. Of the women surveyed, 39 percent usually eat hot or cold cereal or a breakfast bar for the day’s first meal, 22 percent opt for yogurt and/or fruit, and 18 percent choose eggs.

Almonds are a great way to add crunch to your breakfast and just one ounce adds a boost of fiber (4g) and protein (6g). You can add almonds to yogurt, cereal, and oatmeal, almond butter in smoothies, and almond milk in your coffee for a delicious start to your day.

“Even if you’re crunched for time, there are quick and simple ways to fit healthy breakfast into your morning routine,” said Taub-Dix. “I love a bowl of 100% whole grain cereal sprinkled with almonds because it’s easy, deliciously crunchy, and it’s a good combination of carbs, protein, and good fat. If I’m in more of a hurry, I’ll have a piece of fruit along with some 100% whole grain bread with almond butter.”

To celebrate the morning meal makeover, the Almond Board of California is running a Better Breakfast Challenge, tasking entrants to eat “a better breakfast” for at least one week during September for a chance to win a year’s supply of almonds. To enter, visit and follow the instructions to submit a photo of a better breakfast made with almonds.

For Better Breakfast Month inspiration, Taub-Dix created quick and delicious tips to make the most of the morning meal:

  •   *The ideal breakfast combines protein, complex carbs, and good fats. Try almond butter on 100% whole grain toast with berries, or Greek yogurt with a small handful of chopped almonds along with your favorite fruit. 
  •   *Try this unique, really tasty smoothie: in a blender combine 1/2 cup skim milk, 1/2 cup of plain Greek yogurt, 1/2 baked sweet potato, 1/2 banana, 1 tablespoon of almond butter, and 3 ice cubes. Blend together and enjoy the natural sweetness of the banana and sweet potato, both potassium powerhouses!
  •   *Satisfy your sweet tooth with a second breakfast “sundae” treat. Swirl a tablespoon of almond butter and a teaspoon of sweetened cocoa into oatmeal; top with fresh fruit and some warm skim milk.
  • Find more information on the importance of eating breakfast and the Better Breakfast Challenge at