Water is imperative for life. Yet many Americans don’t know the full benefits of water consumption.
A study conducted by Harris Interactive and Propel water found that:
>>Less than half of adults (47%) think they are getting enough water based on the Adequate Intake (AI) standards set by the Institute of Medicine- 13 cups (104 ounces) for men and 9 cups (72 ounces) for women per day
>> 52% of male adults say they are getting enough water, significantly more so than their female counterparts (43%)
>> Of those who drink enhanced water, 85% say it is for a change of pace from plain tap or bottled water
>> Over four in five (83%) adults who drink enhanced water say they drink it to get additional vitamins, antioxidants and/or minerals.
Perhaps some of the most shocking results uncovered by the survey is consumers' lack of knowledge surrounding the benefits of drinking water:
>> 56% of U.S. adults are unaware that drinking water can help improve physical performance (e.g., joint health, blood circulation) and support sexual health
>> 47% of U.S. adults are unaware that drinking water helps aid weight loss programs
>> 49% of U.S. adults are unaware that drinking water helps skin health and helps people to feel better about their physical appearance of hair, nails and skin
>> 49% of U.S. adults are unaware that drinking water helps support cognitive processes (e.g., improved concentration, alertness, short term memory)