Katie Couric Starts Every Morning with Milk - 8 Ounces with 8 Grams of Protein - to Help Fuel Her Busy, Active Days

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Award-winning journalist, best-selling author, talk show host, and Daytime Emmy nominee Katie Couric knows breakfast is the perfect time to nourish her mind and body in anticipation of another busy day. With the many roles she plays, it’s important for her to start each day by including milk with breakfast to get the nutrients—especially high-quality protein—she needs to help power through the morning.

The ad, unveiled today, depicts Couric during her morning routine, perched on the couch and catching up on the daily news—while wearing pajamas and the iconic milk mustache. The ad reads, “Protein Power Breakfast. 8 grams in every 8-oz. glass. got milk?”

Including milk in the morning is a healthy habit that has been fueling Katie’s successful days since she was a young journalist in Washington, D.C. Breakfast with milk helped her power through her mornings as she worked her way from correspondent at a local news channel to iconic morning talk show host. Milk’s great taste, versatility, and high-quality protein—more than an egg!—make it an ideal way for Katie to start her day.

“One of the things I have realized is breakfast is so critically important for everyone. You have to get your body in gear, you have to give it a jumpstart, you have to have good nutrition,” said Couric. “When you’re adding milk to your breakfast, you’re getting all sorts of added benefits. You’re getting protein when you put it in your cereal; you’re getting calcium when you add it to your coffee or just drinking a glass.”

Katie debuted a special milk mustache ad with her daughters earlier this year for Mother’s Day.

Visit TheBreakfastProject.com or www.facebook.com/MilkMustache and follow @MilkMustache on Twitter to join the Milk Mustache community and stay up-to-date on the latest Milk Mustache celebrity news. You can also learn more about breakfast nutrition, find morning recipes for your family, and see exclusive behind-the-scenes video and photos of Katie Couric.