Kashi Increases Commitment To Organic And Non-GMO Project Verification
For more than 25 years, Kashi has cared about making foods with the health of people and planet in mind. From avoiding the use of high fructose corn syrup since the day the company was formed, to today purchasing more than 35 million pounds of organic ingredients annually and being a partner of the Non-GMO Project, Kashi has always been part of progressing positive change.
Currently, about 70 percent of processed foods have genetically modified organisms (GMOs), more than 80 percent of many crops in North America are grown using GMOs and less than one percent of US cropland is organic. Kashi believes that the current food system needs to evolve.
That's why today Kashi announced a big initiative to increase the company's availability of organic and Non-GMO Project Verified foods. By the end of 2014, all existing Kashi GOLEAN cereals and Kashi Chewy Granola Bars—representing Kashi's biggest offerings—will be Non-GMO Project Verified. Beginning in 2015, all new Kashi foods introduced into the market will contain at least 70 percent organic ingredients and will also be Non-GMO Project Verified.
"This commitment meets the ever-evolving needs of our consumers," says David DeSouza, Kashi general manager. "As one of the largest food brands in the natural and organic marketplace, we are in a unique position to make a sizeable, positive impact on the food system."
For more information about Kashi, visit kashi.com.