Hyland’s, Inc. Honors Action Hero Moms

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Every mom is an Action Hero. Bestowed with the super powers to hug away hurt, find lost socks and solve complex algebra problems, she is an unstoppable force of energy, empathy and inspiration. To celebrate the Action Heroes in everyone’s life, Hyland’s Inc. has launched a free, interactive e-card application that transforms moms into the caped crusaders they truly are.

The new Hyland’s Hero application at actionheromom.com is easy to use: simply upload a photograph of mom’s face, and customize one of five Action Hero avatars with a hairstyle and color that best suits her. Text boxes invite users to add personal sentiments that describe her impact, dynamism and value, creating an e-card that can be downloaded to print, email or post to Facebook.

“We created the Action Hero application because we feel there is a real need to honor all moms,” said Thao Le, vice president of marketing at Hyland’s, and a mother of three young children. “Moms do things we admire, and things that are good for us – like sneaking carrots into cupcakes – and yet they are often underappreciated while juggling so many responsibilities. The Action Hero avatars celebrate their unique superpowers by honoring them in a meaningful and highly personal way,” she noted.

So, during the cold and cough season, Action Moms need a pro-active strategy that will keep their superpowers going strong. The Action Hero application highlights Hyland's new DEFEND medicines which help support daily heroics with all-natural, sugar-free, multi-symptom relief for nasal congestion, sore throat, cough and sneezing without diphenhydramine, dextromethorphan, pseudoephedrine or phenylephrine.

DEFEND Cold & Cough soothes symptoms including nasal congestion, cough, sore throat and sneezing in a non-drowsy liquid formula that is ideal for daytime relief. DEFEND Cold & Cough Night is a liquid formula designed to alleviate cold symptoms as well as the occasional sleeplessness that accompanies them. DEFEND Sinus quick-dissolving tablets are specifically formulated to relieve symptoms of sinus pressure, headache, nasal congestion, sinus pain and fever associated with colds or allergies.

For more information, visit hylands.com.