Houghton Mifflin Harcourt and Alex’s Lemonade Stand Foundation Engage Students in The War Against Childhood Cancer
This week, Houghton Mifflin Harcourt's Children’s Publishing Group and Alex’s Lemonade Stand Foundation (ALSF) launched The Great Lemonade War, a unique campaign to help elementary and middle schools fundraise against childhood cancer. Students at participating schools will employ the kid-friendly business lessons in Jacqueline Davies’ The Lemonade War as they operate competing lemonade stand projects that benefit ALSF.
Registration for The Great Lemonade War opened on February 1, and fundraising begins on April 2 (with all proceeds due to ALSF by May 2). The participating school that raises the most money through its lemonade stand project will win a visit from Davies and Jay or Liz Scott, founders of ALSF and Alex’s parents; and runner-up schools will receive a Skype session with Davies. Winners, runners up, and honorable mention schools will all receive print and/or audio copies of Davies' works.
“We are thrilled to partner with Houghton Mifflin Harcourt and Jacqueline Davies to raise funds and awareness for childhood cancer," said Liz Scott, Alex's mom and Co-Executive director of ALSF. "We feel that this partnership makes perfect sense as school-aged children follow the adventures of Jessie and Evan Treski, including the important educational and goodwill lessons that coincide with holding a lemonade stand. The messages of the book and our foundation are in perfect alignment — children can accomplish anything, including making a difference in the lives of others."
ALSF emerged from the front-yard lemonade stand of cancer patient Alexandra “Alex” Scott (1996–2004), who at age four opened her own lemonade stand to raise money for a cure to all childhood cancers. Since 2000, the registered 501(c)3 charity bearing Alex's name has evolved into a national fundraising movement that's generated more than $50 million toward fulfilling Alex’s dream. ALSF funds more than two hundred pediatric cancer research projects nationally, and boasts thousands of volunteers who carry on Alex's legacy of hope.
"It's an honor to be able to contribute to the cause of such a worthy and well-loved organization as ASLF," said Gary Gentel, President, HMH Trade and Reference Publishers. "Jacqueline is among our most acclaimed children's authors, and we are very fortunate to have her support in lending the Lemonade War series to this creative initiative against pediatric cancer."
The Lemonade War is the first novel in Davies' best-selling three-book series, followed by The Lemonade Crime and The Bell Bandit (May 2012). The Lemonade War follows a showdown between siblings Jessie and Evan Treski over a high-stakes lemonade stand business, exploring the practice of conflict resolution and teaching dozens of savvy marketing tips along the way. Since its release in 2007, the novel has appeared on numerous summer reading lists and has been voted by students onto several state-recommended reading lists.
Davies has also written several picture books, including The Boy Who Drew Birds: A Story of John James Audubon. She lives in Needham, Massachusetts, with her family. To learn more about the Lemonade War series and the upcoming release of The Bell Bandit, visit lemonadewar.com or for full contest details and rules, visit greatlemonadewar.com.