GNC Launches New 'Me on GNC' Contest

Photo & Video competition offers $100,000 in prizes
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GNC Holdings Inc, the nation's largest specialty retailer of health, wellness and sports nutrition products, is launching a nationwide campaign for customers to enter their own personal health and wellness success stories in the Me on GNC photo and video contest. The competition offers $100,000 in prizes for the best photo and video submissions, with the help of the GNC online community.

Contest Timing

Phase:

Start Date (at 12:00 a.m. ET)

End Date (at 11:59 p.m. ET)

Submission

4/2/13

6/30/13

Judging

7/1/13

7/14/13

Voting

7/15/13

8/15/13

Contest Prizes:

Prize:

Photo Contest

Video Contest

First Prize

$25,000

$25,000

Second Prize

$15,000

$15,000

Third Prize

$5,000

$5,000

TOTAL: $100,000 in cash!

Sweepstakes: During the Voting Phase (7/15-8/15), $100 gift cards will be given out randomly to one hundred participants, just for voting for their favorite photo or video entry.

"This is a celebration of the importance of the health and wellness of GNC customers – and the customer is definitely the star," said Tom Dowd , Executive Vice President, Chief Merchandising Officer and General Manager for GNC. "Our new campaign is all about respecting yourself by making smart, healthy choices in your life. Additionally, we've layered in a personalized element to the campaign with Me on GNC. This gives us the opportunity to show how respect and healthy living mean different things to different people. Everyone has their own story to tell, and we want to give them the opportunity to tell it. Show the world how you 'Respect Yourself' and inspire others to do the same! GNC is always looking for inspiring people to feature in our advertising, on the web and in our stores. We are excited to see what our customers and fans will show the world through this contest."

To enter the Me on GNC contest, go to gnc.com/MeonGNC.

As part of GNC's "Respect Yourself" multi-media branding campaign, Me on GNC celebrates individuals who enjoy great self-respect by living a healthy lifestyle. The "Respect Yourself" message drives to the essence of what is the most powerful result when you make the choice to take care of your health and celebrate your own success in health, fitness and overall wellness. To witness the "Respect Yourself" movement first-hand, just search #RespectYourself on Facebook, Twitter or Instagram.

GNC associates and team members are participating in their own Me on GNC contest, and here are some examples of inspiring stories from Tim Chezem, Kia Borges, Crystal McGaha, and Santos Andujar.

For Official Rules, Terms & Conditions, including FAQs on the contest, please visit: gnc.promo.eprize.com/respect/public/fulfillment/rules.pdf.