The Dannon Company Calls on Parents to Rally Their Communities to Promote Physical Activity in Schools

Five Schools Will Win Playground Makeovers as the Third Year of the DannonĀ® Rally for Recess Promotion Kicks Off
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As part of a commitment to improving the health and wellness of future generations, Dannon is launching today the third annual “Rally for Recess” initiative. The program encourages parents to rally their schools’ community to give the kids a chance for more outdoor play.

Dannon’s commitment to childhood health and wellness begins with providing all types of options for the next generation, and encouraging all Americans to eat yogurt every day. As part of this, Dannon has already taken a step to improve its most popular kids’ products. Earlier this year the company reformulated its best-selling kids’ product, Danimals® Smoothie, to improve the nutrition profile and reduce the sugar content by 25% without sacrificing taste.

Through collecting codes on specially marked packages of Danimals and Danonino® and entering them online at www.RallyForRecess.com, five lucky schools across the continental United States will win a $30,000 playground makeover. In addition, recognizing that not all children are enrolled in school, three lucky individuals will win “Playtime at Home” prizes worth $1,000 each.

“Throughout the years we’ve held the Rally for Recess program, we’ve noticed a positive impact on the schools, communities, and most importantly the kids that we’ve been able to help,” said Michael Neuwirth, senior director of public relations for The Dannon Company. “Since its inception, Danimals Rally for Recess has directly benefitted many schools and the scores of children who attend them in a meaningful way. And this initiative also helps kids and their parents to better understand and enjoy the benefits of eating yogurt every day.”

Last year, schools in communities ranging from Connecticut to Colorado successfully rallied their communities to be the recipients of Rally for Recess grants to upgrade their school playgrounds. The promotion is open to all elementary schools in the US.

“I can’t emphasize enough how important it is for children to get at least the recommended hour of activity each day,” said pediatrician Dr. Joanna Dolgoff, child obesity specialist and author of Red Light, Green Light, Eat Right. “The best way I’ve found to get my own kids moving is through doing things they enjoy, like playing at the playground. That’s why this program is so important.”

Now through December 31, 2013, Dannon Rally for Recess invites community members across America to collect codes on specially marked packages of Danimals and Danonino products or to receive a free code and enter these codes online atwww.RallyForRecess.com so their school can compete for a chance to win one of the five playground makeovers. Alternatively, people can choose to enter their codes for a chance to win one of the three Playtime at Home prizes.

For more information about Rally for Recess, including Official Rules and how you can help your kids enjoy a more active lifestyle, visit www.RallyForRecess.com or join the conversation on Facebook at Facebook.com/Danimals.