CLIF Kid Releases New Snack Option for Healthier Lunchboxes

CLIF Kid Zbar’s New Iced Oatmeal Cookie Satisfies Cookie Craving with Nutrition Kids Need

CLIF Kid, maker of organic snacks for active kids, today announced nationwide availability of the new Zbar flavor, Iced Oatmeal Cookie. Spicing up kids’ lunchboxes for the New Year, the latest Zbar flavor captures the home-baked taste of classic oatmeal cookies in a nutritious energy snack bar made with eight grams of organic whole grains and 12 essential vitamins and minerals that kids need.

Iced Oatmeal Cookie Zbar features the delicious tastes of cinnamon and vanilla blended into organic whole grain oats, topped with a drizzle of organic white icing. Like all Zbars, Iced Oatmeal Cookie is certified organic and provides an excellent source of complex carbohydrates combined with protein and fiber to help curb hunger and stabilize energy levels.“In a recent nationwide survey, CLIF Kid learned that 75 percent of parents believe it’s actually harder to feed their kids healthy snacks than healthy meals,” said Jennifer Yun, brand director for CLIF Kid. “As parents, we know it’s helpful to keep healthier lunchbox snacks interesting. Iced Oatmeal Cookie Zbar offers kids a yummy, new option that tastes like mom’s homemade cookies while providing the nutrients kids need for their growing bodies.”

Iced Oatmeal Cookie joins the Zbar line of kid-friendly flavors, including Chocolate Chip, Honey Graham, Chocolate Brownie, Peanut Butter and S’mores. The full Zbar product line is available nationwide with an SRP of $0.89 per bar.

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