Cleaning Up After Irene

Seventh Generation "Sprays It Forward" with Vermont Foodbank
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Seventh Generation and Vermont Foodbank joined forces to address the needs of Vermont residents struggling to cope with cleaning up after tropical storm Irene.

Making landfall in New Jersey on August 28, the storm’s heavy rains left a wake of flooding and devastation across northern New England.

A small army of volunteers from Seventh Generation, makers of all-natural cleaning products, descended on Vermont Foodbank's warehouse in Barre, Vt. on September 2 to assemble 1,200 "green" cleaning kits filled with natural and nontoxic cleanup supplies residents need to start putting their homes and lives back together safely.

"The Vermont Foodbank is so grateful to have Seventh Generation as a partner as we help our neighbors clean up after this disastrous flooding," said John Sayles, CEO of Vermont Foodbank. "This effort is true to our Vermont ethos of joining together to take care of our own. After the flooding, what people need most is to clean up and move ahead. These cleaning kits will help that happen. The Foodbank's network of 280 partners across the state will make sure the kits get to the right people quickly."

Each kit consisted of an essential variety of Seventh Generation's environmentally friendly household products, including all-purpose cleaner, disinfectant spray and wipes, recycled paper towels, and laundry liquid.

The emergency response was made possible by a coalition of Seventh Generation partners that was assembled virtually overnight by the Burlington-based company, including Cascades, which donated and shipped the kits' recycled paper towels, and OHL, which transported all materials to the Barre facility and supplied some of the manual labor needed to put together the kits.

"We're a Vermont company in every way," said Seventh Generation CEO, John Replogle. "What happens to our state happens to everyone here—there's not a person in the building who hasn't been touched by this mind-boggling storm. None of us can believe what we're seeing in our communities. Our friends and neighbors desperately need help, and right now our company's mission is to provide as much as we can."

The Vermont Foodbank is the state's largest hunger-relief organization, serving communities in all 14 counties of Vermont through a network of more than 280 food shelves, soup kitchens, shelters, senior centers, and after-school programs (vtfoodbank.org). Find more information about Seventh Generation’s products and corporate responsibility efforts at seventhgeneration.com.



Photo:   Seventh Generation volunteers descended on Vermont Foodbank's warehouse in Barre, Vt., September 2, to assemble 1,200 “green” cleaning kits filled with natural and nontoxic cleanup supplies for residents to start safely putting their homes and lives back together.