Celebrate the Holidays with POM Wonderful Fresh Arils

Pomegranates are a festive and fun food.

Pomegranates are rich in natural antioxidants that protect against free radicals. Not only are the fruits healthful, they’re delicious.

POM Wonderful, the largest US grower of fresh pomegranates and producer of pomegranate juice, makes enjoying pomegranates easier this season with the launch of POM POMS, a convenient, ready-to-eat package of ruby red arils from California-grown Wonderful variety pomegranates available nationally in the fresh cut-fruit section of most major grocery stores now through February.

The introduction of POM POMS provides easy access to the fruit while expanding pomegranates to a wider market of consumers.

"POM POMS makes enjoying pomegranates easier than ever especially for time-starved consumers who are always on the go," said Laurie McCartney, CMO of POM Wonderful.

"With the pop of a lid, POM POMS eliminates the need to understand how to open the fruit and offers a simple, fun way to enjoy all the benefits of Wonderful variety pomegranates."

Every day Enjoyment

With their surprisingly sweet-tart taste, Wonderful variety pomegranates offer a culinary versatility that adds sweet overtones to a savory entree or zest to a dessert.  Drop the gem-like arils into glasses of champagne for an extra special holiday toast, toss spoonfuls of arils in salads for added color and texture or sprinkle them over cereal and yogurt for a delicious start to the day.

Holiday Feasts

Due to their culinary versatility, ruby red Wonderful variety pomegranate arils can be enjoyed in a variety of holiday dishes. Unlike other fall fruits available, fresh arils can add a burst of sweetness to a holiday sauce or stuffing and also provide zest to a holiday dessert.

For more information about fresh pomegranates and delicious recipes developed by top chefs from around the country, visit: www.pomwonderful.com/fresh-pomegranates.