Cats Own the Runway at New York Fashion Week

Purina ONE showed the world how to really work the runway, turning heads at this year’s New York Fashion Week with cats on leashes during the 2013 Fall Collection Show by Tracy Reese, one of America’s most celebrated designers, on February 10.

As part of the Purina ONE brand cat food’s True Nature of Cats movement and the launch of Purina ONE SMARTBlend Healthy Metabolism wet and dry formulas, Purina ONE is challenging misconceptions about cats, beginning with the idea they can’t be leash-trained.

“The True Nature of Cats movement is about letting our cats be who they were born to be by providing proper nutrition and enriching experiences,” said Nida Bockert, Purina ONE spokesperson. “For example, leash training is a great way to incorporate activity into your cat’s life and give them an enriched experience, and we showed that in a big way at Fashion Week.”

Tracy Reese is the perfect partner for this unique event. “As a designer, I draw inspiration from everything around me, including cats,” she said. “I loved the idea of incorporating cats into the runway show; cats have a lot of energy, which was the perfect complement to the models and my new line.”

Through domestication, it can be harder for cats to live according to their true nature. So Purina ONE is examining how to awaken your cat’s true nature and enrich their life at home every day. By studying African wildcats, believed to be the closest ancestor to the domestic cat, Purina ONE identified several ways to help your cat be who she was born to be, including the right activity and proper nutrition. This was the inspiration behind the new Healthy Metabolism wet and dry formulas, which are specially formulated for the changing nutritional needs of spayed and neutered cats. Find out more about Healthy Metabolism wet and dry formulas and how to discover your cat’s true nature at PurinaOne.com/TrueNatureofCats and on Facebook.com/TheTrueNatureofCatsbyPurinaONE.