Better Oats Sponsors New Original TV Series, Pedal America

National TV series visits bicycle-friendly locales while highlighting wellness through exercise, nutrition
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Better Oats, an innovative line of instant oatmeal made by MOM Brands, announced today a partnership with Out-Write Media, LLC to sponsor “Pedal America,” an original national TV series showcasing the benefits of bicycling while highlighting various North American locales that take pride in being bicycle-friendly. The episodes coincide with May’s National Bike Month.

“We’re proud to sponsor a program that focuses on helping Americans sustain a healthy lifestyle for themselves and the planet,” says Linda Fisher, corporate communications manager for MOM Brands. “Healthy eating is something we’re passionate about as a company, so this partnership is a natural fit.”Pedal America premiered on PBS and public television stations Saturday, May 5. Each 30-minute episode of Pedal America emphasizes wellness; bicycle safety and curbing climate change while highlighting trails, national parks, communities, scenic byways; and “Safe Routes To School” and “Share The Road” programs in North America. The show is hosted by Ira David, avid cyclist and executive producer, along with several other bicycle enthusiasts. Check local listings for air times.

In conjunction with sponsoring the show, Better Oats is launching an interactive map of the United States on its Facebook page, highlighting fans’ submitted photos of their favorite bike trails and nature spots. Fans can also share their wit on a photo caption challenge. Fans have a chance to win a new electric bike or biking accessories, as well as a year’s supply of Better Oats.

Better Oats was introduced in late 2010, with a product line of 23 delicious flavors. As the first innovation in the sleepy instant oatmeal category in many years, Better Oats quickly achieved solid national distribution and a 4 percent market share, based on pounds sold, in the instant oats/multigrain category.

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