Battling Rough, Dry Skin?

Leading Cosmetic Dermatologist Recommends Boiling it Down to the Basics

Rough, dry skin may seem like a constant battle for some, especially as cold weather creeps in. When it comes to defeating dryness, leading New York Cosmetic Dermatologist, Dr. Doris Day, recommends following three cardinal rules: cleanse, exfoliate and moisturize. Using a mild cleanser helps rid skin of daily dirt buildup without stripping it of its essential oils. Once skin is clean and dry, applying a moisturizer with 12 percent lactic acid, like AmLactin Moisturizing Body Lotion, aids in skin's natural renewal process, exfoliating dead skin cells while simultaneously locking in moisture to the new cells underneath.

"Following these three simple rules makes skin care a cinch," said Dr. Doris Day. "Each step plays a vital role in helping to maintain your skin's natural balance, which becomes especially important when changes in the weather occur. To maintain soft, silky skin, I recommend a twice daily application of a moisturizer that contains lactic acid, like AmLactin® Moisturizing Body Lotion. The powerful alpha-hydroxy formula works double duty to both exfoliate and hydrate rough, dry skin, further streamlining your skin care routine."