Avalon Organics Celebrates Earth Day 2014


The Avalon Organics brand recommits to its core message of Consciousness in Cosmetics by reminding women that their beauty choices have a real impact on our environment. Many conventional beauty brands consider the efficacy of their formulas to be priority one. This Earth Day, Avalon Organics brand urges consumers to demand more from their beauty brands. The Avalon Organics brand believes that the cutting edge performance of its products must be matched by vanguard ways to help reduce environmental impact.

One way to conserve is in packaging. The eco-benefits of PET (Polyethylene Terephthalate) packaging are astonishing. PET bottles generate lower levels of greenhouse gas emissions, require less energy and result in less post-consumer waste by weight than glass. Even better yet is the use of post-consumer recycled PET for the production of bottles, which are then again recyclable. A 2010 life-cycle study on recycled PET found that producing bottles from one ton of recycled PET in place of virgin PET saved an additional 48 million BTUs of energy and reduced greenhouse gas emissions by another 3,000 pounds.

With this in mind, Avalon Organics brand proudly transitioned its hair and body products to 100 percent recycled PET packaging. Additionally, the brand has moved bottle production closer to the product manufacturing facility in Southern California, helping to reduce transportation fuel and lower the carbon footprint of these bottles by 46 percent. Overall, these changes were estimated to result in an annual reduction of approximately 258,000 kg of CO2 emissions, and a reduction in energy consumption of over 2.2 million kWh of energy – enough to power 208 homes for an entire year. As a result of these efforts, Avalon Organics received the prestigious Responsible Packaging Award presented by the Responsible Packaging Committee of the Sustainable Food Trade Association in 2012.

The Avalon Organics brand is also committed to making formulas that are gentle on the environment. In 2014, the brand announced that its hair and body formulas were verified biodegradable by an independent lab and has begun adding this information to labels.

So this year, join the Avalon Organics brand as it celebrates Earth Day. It's time that our beauty product purchases not only support our own well-being but also the well-being of our planet.

Avalon Organics products are available at Whole Foods Markets, Target, Walmart, drug stores, grocery stores and natural food stores as well as at avalonorganics.com.


SOURCE The Hain Celestial Group, Inc.