63 PERCENT OF AMERICANS FALL SHORT ON ENERGY IN THE MORNING
According to a new survey released by Kraft Foods’ belVita Breakfast, 63 percent of Americans admit they sometimes feel low on energy in the morning, which is not a surprise given fewer than half eat breakfast every day. To help Americans fuel up, Kraft Foods introduces a new kind of breakfast to the US—belVita Breakfast Biscuits—lightly sweet, whole grain crunchy breakfast biscuits, specially developed to provide nutritious sustained energy to fuel your body for the whole morning. They hit store shelves nationwide this week in the cookie/cracker aisle.
“There is a tension in the morning—Americans know they should eat breakfast yet they often don’t have the time,” said Janda Lukin, Director of Innovation at Kraft Foods. “belVita Breakfast is the first of its kind in the US, marking the launch of an entirely new kind of breakfast, the ’breakfast biscuit.’ belVita Breakfast Biscuits are delicious, portable and will give you fuel—and help keep you going—for the whole morning.”
A Snapshot of American Mornings
The belVita Breakfast Energy Survey sought to understand breakfast habits and the role breakfast plays in providing Americans with the sustained morning energy they need . The survey results show that while overall morning energy levels and breakfast beliefs vary from coast to coast, there is one clear consensus—Americans are looking for new nutritious and delicious breakfast options that provide lasting energy for the whole morning.
Breakfast Beliefs Across the Nation
* According to the national survey conducted by StrategyOne, sixty-one percent of American adults believe breakfast to be the most important meal of the day, yet only 48 percent actually eat breakfast every morning.
* Researchers found breakfast skipping to be more common in major southern cities, with Dallas–Ft. Worth (54 percent) and Houston (60 percent) residents forgoing breakfast most frequently.
* Among those who eat breakfast daily, men seem to get more out of their breakfast, with 53 percent of men feeling more productive after breakfast versus 44 percent of women.
* More than half of Americans can be persuaded to up their breakfast intake if it is nutritious and provides energy for the whole morning.
America’s Morning Power Grid
* Almost two in three Americans admit to having low levels of energy in the morning, with 57 percent looking to breakfast to help provide fuel for their morning.
* Big city life does not necessarily translate into big morning energy—New Yorkers (69 percent) and Los Angelenos (66 percent) suffer most from morning energy drain, while residents of Washington, D.C. (44 percent) and Boston (46 percent) are least likely to be sluggish in the morning.
* Meanwhile, the old adage still rings true—the early bird gets the worm. Eighty-four percent of respondents believe the most successful people get their day started early with an energized morning.
* Only 28 percent of Millennials describe themselves as an early bird versus 63 percent of Baby Boomers.
Grab Morning by the Biscuits
To help Americans fuel up in the morning, Kraft Foods worked with nutritionists to create belVita Breakfast Biscuits that provide nutritious sustained energy to help fuel your body throughout the morning. The sustained energy release results from a combination of carefully selected ingredients and a special baking process that helps preserve the integrity of the grain so that the carbohydrates are slowly released in the body. Each individual package of four crunchy biscuits is portioned for breakfast, has 18-20 grams whole grains per serving and is a good source of fiber and four B vitamins. Additionally, belVita Breakfast contains no high fructose corn syrup, no partially hydrogenated oils, and no artificial flavors or sweeteners. belVita Breakfast Biscuits can be enjoyed as part of a balanced breakfast with a piece of fruit and a serving of fat-free or low fat dairy – such as a banana and a yogurt. belVita Breakfast Biscuits are available in Blueberry, Golden Oat and Apple Cinnamon.
“What I’ve come to love about belVita Breakfast is its versatility,” says Dr. Connie Guttersen, registered dietitian, author, creator of The Sonoma Diet and nutrition instructor at the Culinary Institute of America. “Whether pairing belVita Breakfast Biscuits with peanut butter, sliced bananas and a glass of low-fat milk or enjoying it on-the-go with a nonfat latte and an orange, there are numerous ways to enjoy belVita Breakfast as part of a nutritious breakfast.”
While breakfast biscuits are new to Americans, they have been enjoyed by Europeans for years. Kraft Foods introduced its first breakfast biscuits in France more than a decade ago and now sells belVita biscuits in more than ten countries including Belgium, Czech Republic, Portugal, Hungary, Poland, the United Kingdom and Brazil.
For more information, visit belVitabreakfast.com.