The 2009 Beauty With a Conscience Awards

We invited hundreds of natural and organic companies to subject their best beauty offerings to our scrutiny for the 2009 Beauty With a Conscience Awards. Lipsticks, lotions, scrubs, and shave creams poured in immediately, transforming our office into a full-blown beauty emporium. Tempted as we were to dig in and sample, we first had to break out the magnifying glasses to read through every single ingredient list, no matter how small the font. We were determined to make sure any product we’d even consider for contention first passed our rigorous definition of clean.

By now we’ve all learned to steer clear of products made with parabens, phthalates, and synthetic scents and colors. But there are hundreds of lesser-known ingredients hidden in many favorite products—some with the potential to wreak havoc on our bodies and the environment. Without a universal—and enforceable—natural or organic standard to regulate what goes into personal care, even companies claiming to be natural often produce products laced with not-so-clean stuff.

But our purpose here isn’t to discredit the non-natural or call out green wannabes. With our second annual Beauty With a Conscience Awards, we want to honor true beauty, to applaud companies that have created pure, natural, and nontoxic products that really work.

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