The Food Truck Community Goes to the Dogs
That’s right—the food truck community has gone to the dogs. And that’s a good thing. With 78.2 million dogs living as pets in the US, there simply aren’t enough pet-friendly food trucks available to serve them. Chef Michael’s is leading the charge to help food trucks serve up thoughtful meal experiences for dogs and their owners.
Chef Michael’s launched a national sweepstakes to support building a dog-friendly food truck community: 25 food trucks won $1,000 to help make special improvements just for dogs. Food truck patrons also got involved for a chance to win a $500 cash prize or a coupon redeemable for a free Chef Michael’s product.
“After launching a successful food truck for dogs earlier this year, Chef Michael’s saw just how underserved dogs are at the curb,” said Sarah BonDurant, Chef Michael’s brand representative. Fifty-nine percent of dog owners polled in a recent Chef Michael’s survey have patronized food trucks, and 48 percent would likely take their dog to lunch or dinner at a food truck that provided food for dogs if there was one in their neighborhood.