The skin is the body's largest organ—whatever you put on it can potentially be absorbed into the bloodstream, leaving the leftovers for your liver to process. What kind of cosmetic cocktail do you want floating through your body?
  These days you really have to do your research in order to find out what makes up your makeup—or any health and beauty product for that matter. If you are going for safe and natural, it's important to verify each ingredient listed on the label so you don't slather on something detrimental to your health. The old adage says you are what you eat—but you are what you put on your skin, as well. It matters.
  Not all cosmetics labeled "natural" are what they're cracked up to be. The US does not regulate use of the word natural in personal-care product labeling, leaving many companies with complete creative license. So how can you tell what's really natural or organic and what's not? Let us help you.
  Our BWAC picks this year highlight the companies that strive to create pure, clean, and luxurious beauty products for the true natural consumer—you! We received numerous submissions over the last few months and found the very best in 17 different categories.
  As you read through our picks, you can be assured that the featured products contain the cleanest and most pure ingredients on the natural market today. Your skin is a direct refl ection of your health, so by addressing the underlying causes on the inside (at a cellular level), you are taking a significant step toward better health today.